New Spanish Titles - Autumn 2010 - E

Understanding wine is synonymous with knowing how to enjoy life’s pleasures, and connoisseurs have that air of distinction which is conferred by the possession of an ancient and cultivated wisdom. On the pages of this book, the reader will learn how to buy and store bottles, how to carry out tastings step by step, and even how to distinguish the vine stock of each grape.

This book brings together the current organisation of social groups and the marketing strategies relating to them. This approach to marketing describes the different types of groups which exist, their evolution and the potential directions they will take in the near future.