Author´s books
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Marketing Strategies for Social Groups -
New Tendencies in Communication
New Spanish Books: The online guide of titles from Spanish publishers and literary agents with rights for translation in the UK. To consult titles available in other markets please click on the above links.
Joaquín Sánchez Herrera
Joaquín Sánchez Herrera has a degree in Advertising and Public Relations and is a Doctor of Information Sciences; he currently teaches at the ESIC Business & Marketing School.
He has also published numerous articles in scientific magazines both at home and abroad and is the author and co-author of various books on marketing, such as: Plan de marketing: Analysis, decisions and control; Gestión comercial y servicio de atención al cliente. He speaks at conferences both in Spain and abroad.