Raúl Eguizábal teaches Theory and History of Advertising at the Faculty of Information Science in Madrid and is a professor at UCM. He is the author of Historia de la publicidad (History of Advertising), Fotografía publicitaria (Advertising Photography) and Teoría de la publicidad (Theory of Advertising). As well as his academic work, he is an art critic and literary writer. He has worked as a literary critic for Diario 16. He has curated several exhibitions, such as "A hundred years of commercial art in Spain", "Memory of seduction.
Raúl Peralba / Ralph Whitestone and the company Positioning Systems are associated in Spain and Latin America with marketing and positioning guru Jack Trout
Ray Loriga (Madrid, 1967), novelist, screenwriter and director, is the author of the novels La peor de todo, Héroes, Caídos del cielo, Tokio ya no nos quiere, Trífero, El hombre que inventó Manhattan and Ya solo habla de amor. He has also published the collections of stories Días extraños, Días aún más extraños and Los oficiales y el destino de Cordelia. Translated into 16 languages, he is one of the most highly regarded authors, by both national and international critics.
Rebeca Luciani was born in the city of La Plata, Argentina where she studied drawing and painting. She currently lives in Barcelona where she works as an illustrator. She has published over 20 books for children and is currently working for various magazines and several Spanish publishers. Her work has been exhibited in Argentina, Spain and Italy.
Renata Paz Couso has a degree in Social Psychology by the University of Santiago de Compostela and a master degree in Bussiness Administration by Caixanova Business School.
She has worked in several opinion poll prjects, as teacher of costumer service courses for professionals and as product and marketing manager in several companies of the sector.