New Spanish Titles - Autumn 2009 - M

What is a brand? According to the dictionary it is an indelible mark. It's that simple. Well, what if we applied this concept to people? Can we differentiate ourselves to achieve and excel in a homogeneous world? To be the most valued? To be perceived as a reference? Ultimately, Is there a way to create Personal Brands?

A professionally tortured writer –who’s also a drunkard, a misanthrope and a textbook degenerate– flees his life and takes refuge in a spa in Monegáster that’s seen better days. His third marriage has failed due to his wife’s maternal obsessions, the catalyst of his crisis and the whole story’s point of convergence.

This handbook aims to provide an introduction to scientific research in the field of Psychology and Education: it provides the basics of scientific methodology, presents the specific research methods used in these areas and teaches how to build and, especially, how to assess the quality of the instruments to measure psychological and educational characteristics or variables.