Neuromarketing

Author:

Néstor Braidot [1]

Publisher:

Gestión 2000 [2]

Year of Publication:

2009

Pages:

230

ISBN:

978-84-9875-044-7

Genre:

Others

SPRING

2010

Season:

SPRING 2010

• Why do we drink Coca-Cola if we like Pepsi more?
• How does music affect the way we act in the supermarket?
• How does the price of a product affect our perception of its quality?
Neuromarketing applies neuro-scientific knowledge to the field of marketing, studying the effect of different advertising stimuli on the human brain. Neuromarketing is a practical guide to the appli¬cation of a discipline that up until now has only been within the reach of large Multinationals.

Publishing rights available from

Company:

Gestión 2000

Address:

Av. Diagonal 662-664 - 08034 Barcelona

Contact:

Cristina Mora (Foreign Rights Director), Merche San Segundo (Foreign Rights Assistant)

Phone:

(+34) 934 928 595

E-mail:

cmora@planeta.es [3]

E-mail:

msansegundo@planeta.es [4]

Website:

http://www.gestion2000.com [5]