Author´s books
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Neuromarketing, Alice and the Looking-Glass
Juan Pedro García Palomo studied geology at the Complutense de University of Madrid and has a doctorate in economy from the Autónoma University of Madrid and an Executive MBA from the Instituto de Empresa. He has worked for over 20 years in the principle IT multinationals of the world: ESRI, XEROX, SIEBEL, ORACLE y SAP, always in relation to the world of sales. At the same time he has worked as a trainer in the areas of marketing, sales and IT systems at institutions such as the University of Extremadura, UNED, University de Comillas, Instituto de Empresa and IDECESEM. In his free time he enjoys studying history and psychology and, of course, spending time with his family, the driving force behind all this work.