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José Mª Sainz de Vicuña Ancín has a doctorate in Economic and Business Sciences from the Universidad Autónoma de Madrid, a MBA from the London Business School and a degree in Economic and Business Sciences from ESTE (University of Deusto). Since beginning his professional and teaching career in 1976 he has held various posts at the university (faculty secretary, head of department, director of Masters Programme and vicedeacon) and in business (marketing director, director of marketing and accounts, director of business unity, director general, member of various administrative boards and chairman).
As a consultant in senior management, he has worked for many governments, organisations, institutions and multinational, Spanish and local companies of all sizes.
Marketing Planning in Practice