Juan José Sampedro Reiriz

The author, Juan J. Sampedro Reiriz, is one of the characters involved. As a graduate in Biological Sciences, marine cultivation are a weakness for him. And as a specialist in foreign trade, export is a challenge.
It was this last challenge that captivated him most deeply: the introduction of quality food products in foreign markets. The export challenge appeared while he was in charge of the "Consorcio de Exportaciones Ría de Arousa, S.A.", designing strategies for the introduction of products for the consortium companies: Albariño wines, Ribeiro, seafood and, of course: sea farm turbot.
Juan J. Sampedro is now managing partner of a consulting company specialized in international marketing.