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La Innovación: Factor clave del éxito empresarial
Innovation: The key to success in business
Publisher:
Ra-Ma, S.A. Editorial y Publicaciones
Year of Publication:
2010
Pages:
298
Number of editions:
1
Spanish Retail price:
19.90€
ISBN:
9788478979639
Genre:
Others
Season:
SPRING 2011 SYNOPSIS
In the new 21st-century economic environment, characterised by globalisation and the drastic changes produced by the transition to the Information Society, companies must focus their efforts in improving competitiveness at an international level, with a clear commitment to innovation and the use of new technologies as the key factors in guaranteeing survival in ever more competitive and demanding markets.