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Rompefrenos
No-Brakes: The number one rule in high-growth marketing
Publisher:
Ediciones Urano, SAU
Year of Publication:
2008
Pages:
192
Number of editions:
1
Spanish Retail price:
16.00€
ISBN:
9788492452019
Genre:
Others
Season:
SPRING 2011 SYNOPSIS
Can advertising once again re-invigorate brands and businesses? Esteve and Pérez Cuesta are convinced that the answer is yes, but only by rejecting the type that is ubiquitous nowadays and opting for a No-Brakes (Trademark: RompeFrenos) advertising, in which you first identify and then break down the mental brakes that block new consumers and new opportunities to consume.The way to do this is through five advertising concepts: five No-Breaks Hammer Blows.