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Marketing 2.0. El nuevo marketing en la Web de las Redes Sociales.
978-84-7897-912-7
Publisher:
Ra-Ma, S.A. Editorial y Publicaciones
Year of Publication:
2009
Pages:
212
Genre:
Social Science and religion
Season:
SPRING 2010 SYNOPSIS
We currently face a new Web that bonds people with social links powered by technology. Web users are now better informed and know exactly what they want.
From a marketing point of view, a company new challenge is taking advantage of the opportunities presented by the new Web and the social networks in order to reach customers in a direct and personalised way, capture their attention, increase their confidence and access their influence social networks.