Author´s books
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Sensory Marketing
Studied economic and business science and completed a PhD in marketing at the Universidad Complutense de Madrid, with a thesis on building brand image in retail distribution. MBA from IE Business School. His professional experience includes managerial roles in the area of marketing at multinational companies producing mass-market goods, as well as in retail distribution. Professor at the Instituto de Empresa Business School, the IE University and the Universidad Complutensede Madrid